A recent article called, "Has Advertising Played A Part in the Bullying Epidemic" discusses how advertising could be a main part of bullying. It states how advertising plays a huge role in shaping what's cool and not cool, what's normal and what's weird [Caplan]. The author also explain how casting sessions for movies, tv shows, advertisements, etc could also be a form of bullying. During casting sessions people decide whether a child is "cute"enough to be seen with the company's new toy, or wether a man or woman is "sexy" enough to promote the product. Before reading this article i never really though about how advertising could be viewed as bullying however this article does prove some very good points that it does. here is the url for the article for you to read, http://adage.com/article/guest-columnists/bully-advertising-blame/234219/
Wow I never would have thought of advertising being involved in bullying. I could totally see it now especially for casting sessions I know companies want to pick the best looking people for their product because they think that if good looking people are using their product then everyone will.
ReplyDeleteThat does make a very good point on some of the negative aspects of advertising. Companies are very particular with the casting of their commercials and models. This could have a effect on people making them feel less cool, pretty, or popular. If they are not wearing the "cool" clothes then they can not be seen as "cool".
ReplyDelete