In two recent television ads Apple has promoting their new Iphone 4s, people are questioning whether the advertisements were a smart strategy. In the TV ads you see the new iphone in the hands of Samuel L jackson in one commercial and Zooey Deschanel in another, using the devices Siri application. The actors ask Siri questions such as "find organic mushrooms for my risotto" or if its raining outside [Steinberg]. They basically use Siri in the commercial as their "personal electronic assistant" instead of having a real person as their personal assistant. The author of this article is saying how they think it was a bad move for Apple to only target the extreme upper-class and Hollywood area instead of targeting everyone who could use this application. I agree with the author i think Apple should have had one commercial with a celebrity using the iphone 4s application and then another commercial with an average person using the application to show that it was made for everyone.
Steinberg,Brian. "Apple's Rare Ad Misstep: Celebrity Siri Ads that Slice the Wrong Way." 26 April 2012. Adage.http://adage.com/article/tuning-in/apple-s-rare-ad-misstep-celeb-ads-slice-wrong/234393/
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