Burger King Commercials

Burger King recently has been using celebrities to promote their new products in their commercials. One commercial had David Beckham buying their new smoothies. Another commercial has Steven Tyler inside of Burger King promoting their new crispy chicken strips. I think this was a good move for Burger King to use these celebrities to help get their new products known to the public. Also i think people are not expecting a commercial like these two from Burger King or any fast food restaurant which may gain their attention even more.

Apples Siri TV ads

In two recent television ads Apple has promoting their new Iphone 4s, people are questioning whether the advertisements were a smart strategy. In the TV ads you see the new iphone in the hands of Samuel L jackson in one commercial and Zooey Deschanel in another, using the devices Siri application. The actors ask Siri questions such as "find organic mushrooms for my risotto" or if its raining outside [Steinberg]. They basically use Siri in the commercial as their "personal electronic assistant" instead of having a real person as their personal assistant. The author of this article is saying how they think it was a bad move for Apple to only target the extreme upper-class and Hollywood area instead of targeting everyone who could use this application. I agree with the author i think Apple should have had one commercial with a celebrity using the iphone 4s application and then another commercial with an average person using the application to show that it was made for everyone.


Steinberg,Brian. "Apple's Rare Ad Misstep: Celebrity Siri Ads that Slice the Wrong Way." 26 April 2012. Adage.http://adage.com/article/tuning-in/apple-s-rare-ad-misstep-celeb-ads-slice-wrong/234393/

"Has Advertising Played A Part in the Bullying Epidemic"

A recent article called, "Has Advertising Played A Part in the Bullying Epidemic" discusses how advertising could be a main part of bullying.  It states how advertising plays a huge role in shaping what's cool and not cool, what's normal and what's weird [Caplan]. The author also explain how casting sessions for movies, tv shows, advertisements, etc could also be a form of bullying. During casting sessions people decide whether a child is "cute"enough to be seen with the company's new toy, or wether a man or woman is "sexy" enough to promote the product. Before reading this article i never really though about how advertising could be viewed as bullying however this article does prove some very good points that it does. here is the url for the article for you to read, http://adage.com/article/guest-columnists/bully-advertising-blame/234219/

How has DVR affected advertising?

Over the past couple of years, DVR has become very popular. Many people have DVR on at-least one of their TV's at home. They use it to record their favorite shows or movies that they are unable to watch at the premiere time or just to record. When people DVR a television show, they are most likely going to fast forward through all the commercials missing out on what new products and promotions are available. With DVR becoming more popular and people less likely to even see a commercial, what does that mean for businesses and their advertising? Should companies pay less for TV commercials and focus more on online advertising?

Advertising with Twitter.

Twitter is filled with different kinds of advertisements and promotions. When you go on the application on your phone at the top of the minifeed, Twitter has an advertisement spot. This advertisement usually changes often every time you reload your twitter. Also many times when celebrities tweet they are tweeting to promote a show or movie they are in or have a connection to. They also tweet about products they are going to put out or already have out. Twitter is a great way to find out what is going on in the world, what new products are out that may be in interest to you and what new shows and movies are coming out.

Commercials

I absolutely hate commercials when I'm watching TV. Whenever they come on i usually always have to change the channel because i find most of them boring. I do not mind watching previews for upcoming episodes or shows because they are entertaining and show you what is going to be on television. I also do not mind movie trailers however i think they overplay them. For example, Titanic is coming out in theatres in 3d this upcoming week, and they play the trailer every other commercial break it seems. Other commercials that play are usually very boring and not funny. If commercials played catchy songs, were funnier and just more entertaining people would most likely actually watch and pay attention to them.